Retailers are making headlines as consumers adapt their purchasing behavior to match the changing times.

Overall, more than 80% of consumers state that they have been forced to make changes to their normal shopping habits.


Retailers are also getting creative to keep stores clean and ensure a safe shopping experience.

So, BASES set out to understand consumer decision making when selecting a retailer during this crisis. 


To download a copy of the "COVID-19 BASES - Drivers of Retail Choice in a Crisis" fill out the form below: